Defy Burnout - Part 1

INTRO

Hopefully you’ve noticed by now there are a couple new taglines floating around my brand: “Defy Mediocracy” and “Visuals for the Victorious”. My reasoning behind Defy Mediocracy was simple, I’m tired of people settling for good enough. We all know the saying “everyone gets a trophy”, well I don’t agree with that. Some people get trophies, the people who actually win. Before you log off this blog thinking “this guys a dick, I like getting free trophies” let me explain. Our market, photo/video, is saturated with crap. Scroll through Instagram, there is a lot of really bad imagery out there. If we’re being honest with ourselves, those people will not get hired. No trophies. If you don’t care about your clients you will not get hired. No trophies. If you don’t do what you say you’re going to do, and don’t deliver a high quality product in the timeline you were given, you won’t get hired again, or you’ll get fired. You get to polish one trophy forever, have fun with that. No matter what our culture tells us, we don’t all get trophies, and if someone gives you a trophy for nothing, you should give it back…you don’t want trophies like that.

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Wow, that was a long intro, well it’s my set up for a series of blogs I am calling DEFY. I want to take a look at certain things that hold us back and talk about how I DEFY them. I don’t want you to settle for good enough, or getting meaningless rewards. I want you to WIN. Despite what people say, there are winners and there are losers, the first time you bid a big job and another photographer gets it instead of you, I won’t need to explain this. It sucks.

Let’s get started!

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DEFY BURNOUT!

When I first started working in the photo industry I remember my boss at Sugar Digital telling me this was a “high burnout” industry, and they did everything they could to keep people happy and refreshed. In my naive inexperience I thought “I’ll never burn out, this is my dream!”, like I said, naive. It wasn’t more than a year later that I was hurting to do something else, anything else! It wasn’t my boss, or the job, it was that I felt uninspired and lost. I ended up going back to my career in scuba diving (that’s another conversation) and I kept doing my own photo/retouching work on the side. I did this for a while, often working 70-100 hrs a week to meet all my deadlines and manage a store. It’ll come as no surprise I found myself burned out again, and finally was able to quit my scuba job to become a full time free lancer.

There you have it, I quit my job, became a full time freelance photographer and I never struggled with burn out or inspiration ever again! JK, it was worse. Shortly after I quit we found out we had another kiddo on the way (we already had a 1 yo at home). I can’t totally explain the pressure I felt, scratch that, the pressure I feel. I’m the sole provider for our family, if I don’t make money we don’t have dinner, we lose our house and other horrible things that I don’t like to think about!

This is what you call a petri dish, a place where you grow bacteria…not the good kind. It’s the environment where burn out grows. As a result of the self imposed pressure I was working 70-100 hrs a week consistently, often working 7 days a week. This leads to my first point for fighting burn out: DON’T WORK 7 DAYS A WEEK. It’s soul sucking, it’s scientifically proven and it’s just not good for you. Lez be honest, I still have to do this sometimes, but after the crazy schedule I build in time off to compensate. It’s a different kind of tired, it’s exhaustion, and you will not be the creative person you always dream of being when you feel like this!

This leads me to my next thought, and that’s to HAVE SOME SORT OF SCHEDULE. I fought this for a long time, I thought “there’s no off hours when you’re a freelancer!”. Being honest again, that’s kind of true, but you also have control over how available you are. I tend to work from around 7 am - 6 pm Mon-Fri, and as needed on Saturdays. I try to avoid working on Sundays like the plague, that’s our day, that’s my time. I don’t even do social media on Sundays, and I try really hard not to use my phone as little as possible. I would also highly recommend letting your family know those hours, especially if you work from home. Let them know that “if daddy can focus on his work he will be able to be done faster and hang out!”. I use this kind of language all the time with my kids, that way they understand that I can be more efficient with my time if I’m not bouncing my attention from one thing to the next.

Bouncing…that’s a good segue. I grew up with this idea that “you need to learn how to MULTI-TASK”, that’s wrong. I still struggle to overcome this idea. It’s not multi tasking, it’s called inefficient. I have learned a lot about this over the years, and in a nut shell you’re brain is struggling to jump from one thing to the next, therefore making everything mediocre. It also trains your brain to under perform, so don’t do that. How does this relate to burn out? Two reasons. First, if you multi task you’ll get half as much done in twice the time. It’ll feel like you’re SUPER BUSY, and you are, but not in a good way. You’ll feel like you’re always behind, and you never finish what you start, these are very defeating emotions. Secondly, it makes for a messy brain. When you’re mind is always jumping around and can’t focus on something it’s very hard to be creative. When you can’t feel creative it’s easy to feel discouraged, which leads to faster burn out…because you’re busy all the time doing things you don’t want to do…and you’re doing them poorly!

This is a long topic for me, and I think I will make this a two part blog in the name of digestibility. I want you to know that this is a long because I have a lot of experience with burn out! Mine is greatly self inflicted, and I still struggle with it all the time. I just hope that in some small way my struggles can help you find the light in your own. Next week I will finish this blog with a few more tips and thoughts!

Until then I WOULD LOVE TO HEAR HOW YOU FIGHT BURN OUT IN THE COMMENTS BELOW!

DEFY MEDIOCRACY

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Behind the Image - Lisbeth Splawn

We recently had the pleasure of working with Model and Actress Lisbeth Splawn. The goal was to create moody, vintage portraits with a Dan Winters meets Aaron Anderson look. If you aren't familiar with Dan Winters work I would highly recommend you take a look at his website: www.danwintersphoto.com
 

One of the great and unique parts of this shoot is the DIY aspect. Both the background and table were made specifically for this shoot, and I'll talk a little bit about how it's done in the video. Check out the videos below and see how it's made, then keep scrolling to see the final images from this shoot! 

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Thank you guys for following and if you have any questions don't hesitate to shoot me a message...until next time, be awesome!

New Tutorial Series!

I am happy to announce the launch of the first video in the beginning of a series on composite photography! I am starting with the basic tools that you will need in Photoshop and in the studio, and then taking you all the way through an actual shoot that we'll turn into a composite. They'll be in bite size pieces that you can use independently, but you will also be able to watch them in order to learn each step of the process. 

Without further delay here is the first video on the pen tool and creating paths in Photoshop!

If you have any questions just shoot them over in the comment section, either here or on YouTube and I will do my best to get to them! These will be launching over the next couple of months, and our next video will talk about selections and refining masks. Stay tuned go be awesome!

Ideas on Social Media

I recently had a conversation with a friend about social media, in fact it wasn't the first time I've had this conversation in recent history, so I thought it might be of use to talk about some of the things I am doing to grow, maintain and use the following I have. Let me be the first to say these probably aren't original ideas, but they are compiled ideas that seem to have worked for me. I'll try to keep it brief and useful!

1. Brand yourself - If you went to Art School you probably had this rammed down your throat, like I did. If you were anything like me you said it was stupid and a that you could do ANYTHING! Well, turns out I was wrong. People (especially agencies and art directors) want to see who you are, and that's really hard to do if you don't have consistent branding. All I can say is find your style, your look, your feel, whatever you want to call it, and hang on like your life depended on it! I should know it's you, they should know it's you...we should all know it's you, without having to check the name.

2. Post Consistently - I have found that posting between 7 am and 8 am every day is the best time for me. If I miss that window then I will typically wait until the evening to post, all those tired people getting off work like to scroll through an endless sea of photos...it reminds them of the desk job they left. Please notice that I said EVERY day, and yes it's a lot of work. Sure, I will miss a day from time to time, but for the most part I wake up and post first thing. (I woke up at 4:30 today and I started getting my posts ready, no joke.) You might be saying "What the heck am I supposed to post every day?!" That's kind of dependent on your brand and what you do, but there are a million ways to post stuff, like BTS, Gif's, Videos, your work or work in progress...the list goes on and on, and yes you will need to be creative. I find that I am typically either creating work, planning work, shooting work or retouching work...all of those can be posted with an image. When I am planning work I typically will find inspiration to use in the mood board, this can also be posted (see point #6) Sometimes you might even throw a selfie in there...or not.

3. Have a Purpose - I think the black hole of social media happens when you don't know why you're there, and I'll give you a hint, it isn't to waste time and avoid work you should be doing. Social media is a tool that should be used to gain exposure to the people you want to work for and with. If you really think about it, we have access to an audience that the photographers before us never had, EVERYONE! You used to have to pay thousands of dollars to put your pictures in print so that Art Directors and Agencies would see your work, now you can send them a tweet for free. It's said that it takes more than 7 times having your face/work in front of someone for them to have a chance of remembering you, today it's way way easier, but I would say you need to be in front of them even more than 7 times because of all the noise. 

4. Know your audience - This point is definitely not original, but it ties directly into the point above. One of the most depressing thoughts is to send out a tweet, instagram, etc and just be hoping that someone special might see it. I spend time researching and following potential clients, even creating work just to send their way. It's a lot of work, it takes a lot of time, but it's worth it. One of the most pertinent sites for this is Linked In, and I will give you a cheat for that in a minute.

5. Don't buy them, earn them - I am not a fan of the whole "buying followers" idea, and while I do use Crowd Fire to control who I am following (which is a paid service), I also use it to follow specific people and the people who are influenced by them. Think about the people you want to see your work and who they are following, the photographers you want to be like, the agencies you want to work with, and start to grow your list. Then make sure you are posting things that are relevant and they will notice.

6. Be Social - I know this is cliche, but you should be engaged with the people that follow you. They took the time to follow you and look at your work, and it isn't that hard to say thank you. Also, and this is especially for Twitter and Facebook, don't always just post your stuff. If you see things that are helpful, especially pertaining to your audience, then SHARE it! Don't be afraid to share awesome work, it all comes back around.  

This last part isn't a point, but it has been one of the most useful tricks I learned as a photographer. This is specifically for Linked In, which I strongly believe every serious photographer should be active on...at least for the moment. When I started Linked In it seemed impossible to reach out to the people I really wanted to connect with, that is without paying gobs of money every month to send invites and e-mails. So here is what I did. Start connecting with photographers who work with the companies you want to work with, and yes you will need to research that. Photographers tend to be much more welcoming then many other professionals when you are first getting started, especially if you have posted some rad work. Once you've connected with those people then you have access to the people they are connected with, and while it's never a guarantee, it will most definitely start helping you to connect with and network inside of the companies you want to work for. I have grown my Linked In network to thousands of industry people, and yes it has turned into clients. I have found that the mobile app is a little more friendly when connecting with new people...so you might want to try that, wink wink.

Ok, so those are 6 things and a bonus that can help get things going. Just so you know, it takes time...or at least it did for me. Maybe you are a social media phenomenon and I would love to hear if you have any radical tricks that have worked for you!

Until next time...be awesome!

P.S. The image below is of actual human interaction...and yes, it can be used on social media.

Slow time

Well, it's almost Christmas, and that usually means things are slowing down in commercial photography for at least a little bit. I wanted to take a second to talk about some things that can help during the slow times and how to stay busy.

Most photographers go through ebbs and flows of work, and I would say it's more about how you handle the ebbs then the flow. Not only that, but it's important to remember that after a really busy period you will probably have at least a few days without work. Here are some thoughts on how to handle it and some things to remember.

1.  It's not a vacation. Yes you should take vacation sometimes, but it should be something you schedule not something that happens to you. My first thought is to treat photography just like any other job, you go every day no matter what. Most bosses would agree that there is ALWAYS something to do if you look, and you are your own boss, so you can figure it out.

2. Start making contacts. PICK UP THE PHONE. When was the last time you called someone and set up a meeting? Our industry is a very large one, full of really cool people that can help you in your journey.  Do some research, find some new people to meet, and get out there! A few good places to look would be Linked In and Agency Access. I am sure there are more, but that's what I use the most.

3. Take a creative day. This is very different from a vacation. My last creative day consisted of me sitting in a coffee shop looking at websites and re-writing my business plan and direction. I'll also walk around department stores and look at images to get inspiration or go walk around the city. Do what inspires you, and do something different than you do every day, this is a day to break the mold and step outside.

4. Personal Projects. I have so many personal project ideas that I can't actually keep up, which is great because that means we are really busy! But as soon as I see a lull in the schedule I book a personal project, this will help keep you sharp and growing as a photographer. Over the holidays my team and I are shooting over 10 personal projects and I am completely revamping the web page. We work on new lighting, find new subjects and make new contacts, all at the same time! If you are lacking inspiration then look at what other photographers are doing and try to copy it, I guarantee it won't look the same and you will learn something in the process.

5. LEARN! Photography is always evolving, and you should be too. There are incredible, not to mention free, resources out there now that can help you grow exponentially. Even just watching short videos that show behind the scenes lighting can be so helpful.

To finish this blog I am going to post some videos that I have found really helpful so you can watch them and maybe be inspired by them as well. As a side note, if you enjoy stuff like this I tend to post the videos I find on Twitter, so follow me there if you're interested :)

This is just a few to get your juices flowing...go out and find more, would love to see them! Until next time...be awesome!

See the light.

I have had a number of people ask me if I would be putting tutorials up on my page, and that is definitely in the works for 2016, but I think there is a fundamental problem with a lot of people trying to break into composite photography, and that's lighting. Sometimes I think our digital crazed culture has become so reliant on the term "fix it in post" that we forget the little things that make photography special.

When you look at some of the great photographers before us, like Henri Cartier-Bresson and Ansel Adams, you realize that they saw light, it didn't just happen to them and it most certainly wasn't luck. You might be asking, what do two guys who shot mostly black and white film have to do with a digital composite photographer in 2015?! To that I would say, everything! I have had multiple people come to me and ask how I make my composite images look so real, and yes, I use Photoshop a lot, but Photoshop can only do so much. I think most of what makes composite images look real is lighting. More specifically being able to identify lighting and re-create it.

So, what can you do? How can you start to learn about lighting? Well the first thing you can do is go outside! Look at shadows, haze, highlights, soft light, hard light, night lights, natural light, artificial light, fog, etc. and study them. The more you know about what light looks like the better. That's the fun part, I am still obsessed with shadows and I take pictures of them all the time...it's a little weird. I can't stop it though, I think light is incredible and beautiful, I think at the heart of what we do is the fact that photographers love light.

What do you do after that? You learn how to make it. First, learn how to make light and shadows in a studio. This part can be harder if you don't have access to lights, but it most certainly can be done on a budget. This is a critical step if you want to be a composite photographer because your ability to take an object and put it seamlessly into a background is what will set you apart from the competition. There are a ton of tutorials that you can look at online, like kelbyone.com, that will teach you lighting, but make sure you don't just watch videos, go do it!

Finally, you need to learn how to make lighting and shadows in Photoshop. I think this is where things get a little backwards for a lot of people. I can't tell you how many people have said the know a ton about Photoshop and still can't make their images look right. Honestly, if they really do know a ton about Photoshop (I have my suspicions), it's probably the lighting. I think if you just try to learn Photoshop without learning lighting you are doing yourself a disservice, and it makes things very frustrating in the beginning. When you're ready though, there are a ton of websites and resources to help you learn about lighting in Photoshop (Phlearn, Lynda, Kelbyone, Youtube, etc). 

I might be crazy, but I think you need to know this stuff to be a professional photographer, not just have a nice camera. I mean, having a nice camera is great and all, but I would rather hire a photographer with a cheaper camera who knows what they're doing then one with a super expensive camera who doesn't have a clue.

I just recently went in the studio and did test lighting for a shoot that I am getting ready for and to learn more about lighting, because you never know it all! Below are some of the shots that I took from new lighting set ups I am working on, and a little bts video of me running around taking pictures of myself! Until next time, be awesome!

I am a husband, a dad, and a photographer.

I have often thought about starting a blog for dad's, as it feels like we don't talk about the fact that we are dad's and husbands before anything else. We get up and we go to work, of course, but we have wonderful wives behind us, and awesome little munchkins to squeeze when we get home. As a photographer I work weird hours, and long hours...and most of the photographers I know work very similar hours, it's kind of how things work. How do you balance that? How do you make sure that you don't miss the things that are way more important than pictures? Here's a couple ideas. This applies mostly to photography, but I think most dad's could apply at least one or two of these.

1.  You make your schedule, your schedule doesn't make you. When I started into full time photography my wife and I sat down and talked about what my schedule would look like. We knew it would be grueling, and wanted to make sure we put boundaries in place before it got too crazy. Something I learned when I was a Real Estate agent was the idea of blocking out time as family appt, you block it just like you would for a client, and you protect it just like you would for a client. After, all they are your most important client! I also try my hardest to set hours during the week, I know that I want to work from say 7-5 and then take the evening to be with my family. This can be really critical when work is crazy, it's so easy to work longer and longer but if you have a time in mind it is helpful.
2. PLAN! If you don't know what you're doing during the day you will waste huge amounts of time. I will make check lists of things that need to be accomplished, and I will look at it constantly throughout the day to make sure I am staying on course (Yes, writing this blog was on my list today!). I use Evernote as a way to stay on course and keep track of ideas that I come up with, I sync it to all of my devices so I can always access what I need to be doing and what ideas I have. I am not sponsored by Evernote, but I wouldn't be opposed to the idea (wink, wink). 
3. Your family should not suffer for your work. I work a lot, sometimes 70 hours in a week, and at this stage in life that is just going to happen. How do I do that and spend time with my family? I work when they are sleeping. I get up before they wake up and I work after they go to bed. This allows me keep long hours and not miss out on seeing them. This might sound crazy, and it is, but it's possible. If you don't drink coffee, you should, that's one of the key ingredients ;) I read an article a while back that said tired minds tend to be more creative...which means I must be super creative!
4. Take a day off. I'm not going to lie, this is the one I struggle with. If it wasn't for my wife I probably would work every day without stopping, but let me be the first to say it is not good or healthy to do that. Many studies have shown how good taking one day off to recover is, and I know from personal experience that this is true. Now for the hardest part, taking the day really off. Can you imagine a day where you don't think about work? You don't do work, you don't work on your social media, you don't think about an edit, and the list goes on and on. This is what I mean by a day off: you don't do anything related to work and you allow your mind and body to refresh outside of work. Like I said, I struggle with it, and most creatives do. As a quick aside, if you have an idea on your day off just write it down really quick and then leave it, that way you don't lose it and you can continue you day off. In our family we take Sunday's, but pick a day that works for you and do it...Take heart! It can be done! 
5. Integrate your family into your work. My kiddos are still pretty little, but they can still come and see me at the studio and they most certainly can have their pictures taken! One of the things that is awesome about being a photographer is that I can have moments during the day where my fam can come and say hello. I can also plan a photo shoot for my kiddos that I will use as a personal project. Most of my clients don't mind meeting my kids, and models are always excited to meet the little cuties :)

I know this is a little bit different from the normal blog, but it's something that has been really relevant for me and I don't feel like a ton of people talk about it. Plus it gives me the opportunity to share a personal project I did with my daughter recently! Go be awesome parents and awesome creatives!

Re-Banding: Hydrogen Skyline

You've heard of re-branding before...well this is kind of like that. A little white ago I sat down with the band Hydrogen Skyline (www.hydrogenskyline.com) and talked to them about creating a new image for their band. I wanted to share in this blog what came from that collaboration and a little behind the scenes at some of the composite work I did.

Before I get to the images I wanted to take a second to talk about collaboration and a couple of things to help you get started!

1. Bring something to the table - We literally sat around a table at a coffee shop when talking about this project and everyone brought their ideas to share. Don't be the person in a collaboration to show up to the table empty handed, bring ideas, bring good juju, bring something!

2. Be Flexible - Don't bring ideas that are not flexible to the table and be willing to have ideas shot down, especially to meet the needs of the client. We all think our ideas are the best ideas, it is an unfortunate truth that a lot of times they aren't...but that's why you collaborate, so if your ideas suck someone can help make them un-suck.

3. Do your homework - The other day I sat down to have a meeting with a potential client and they hadn't even looked at my website, they had just heard I was good. Not only was it insulting to me, but it was a waste of time because they didn't know what I specialized in. Before I met with the band I had looked at other band album covers, seen what was popular in their genre, and come up with ideas that would work for both of us...they had done the same. Don't be too cool for research and homework, you're clients will appreciate it!

Alright, enough tips...let's look at some pictures! Hang on for the last one it will show an animation of the composite.

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Until next time, go collaborate with someone and BE AWESOME!