Well, it's almost Christmas, and that usually means things are slowing down in commercial photography for at least a little bit. I wanted to take a second to talk about some things that can help during the slow times and how to stay busy.
Most photographers go through ebbs and flows of work, and I would say it's more about how you handle the ebbs then the flow. Not only that, but it's important to remember that after a really busy period you will probably have at least a few days without work. Here are some thoughts on how to handle it and some things to remember.
1. It's not a vacation. Yes you should take vacation sometimes, but it should be something you schedule not something that happens to you. My first thought is to treat photography just like any other job, you go every day no matter what. Most bosses would agree that there is ALWAYS something to do if you look, and you are your own boss, so you can figure it out.
2. Start making contacts. PICK UP THE PHONE. When was the last time you called someone and set up a meeting? Our industry is a very large one, full of really cool people that can help you in your journey. Do some research, find some new people to meet, and get out there! A few good places to look would be Linked In and Agency Access. I am sure there are more, but that's what I use the most.
3. Take a creative day. This is very different from a vacation. My last creative day consisted of me sitting in a coffee shop looking at websites and re-writing my business plan and direction. I'll also walk around department stores and look at images to get inspiration or go walk around the city. Do what inspires you, and do something different than you do every day, this is a day to break the mold and step outside.
4. Personal Projects. I have so many personal project ideas that I can't actually keep up, which is great because that means we are really busy! But as soon as I see a lull in the schedule I book a personal project, this will help keep you sharp and growing as a photographer. Over the holidays my team and I are shooting over 10 personal projects and I am completely revamping the web page. We work on new lighting, find new subjects and make new contacts, all at the same time! If you are lacking inspiration then look at what other photographers are doing and try to copy it, I guarantee it won't look the same and you will learn something in the process.
5. LEARN! Photography is always evolving, and you should be too. There are incredible, not to mention free, resources out there now that can help you grow exponentially. Even just watching short videos that show behind the scenes lighting can be so helpful.
To finish this blog I am going to post some videos that I have found really helpful so you can watch them and maybe be inspired by them as well. As a side note, if you enjoy stuff like this I tend to post the videos I find on Twitter, so follow me there if you're interested :)
