Photo

Dragon Alliance

Hello Everyone! I apologize for the gap in bloggin, it's been a crazy couple of months. In fact I am taking a break from retouching over 800 images just to write this :)

Recently my images for the Dragon Alliance Floatable sunglasses came out, and I wanted to give you a little behind the scenes look at how those were created. When the client came to me they wanted something that was epic and showed off the glasses, while implying that they floated (which they do and it's awesome!). We ended up shooting the glasses out of water so we could control the lighting and perspective more readily, and then shooting the water and glasses in the water separately to pull from for the final composite. All said and done this composite is well over 100 layers and was shot in the studio in pieces to create the exact shape and look that the client wanted.

Couple cool tricks for shooting this type of image in case you want to try something similar!

1. You can pick up a large fish tank at most pet stores for relatively cheap, no more than $50, so getting all the splashes and water images doesn't have to break the bank.

2. When you are making the splashes have your assistant use a squeegee on the inside of the tank, as they pull it across you get some great waves and the glass stays clean!

3. Make sure you light your background and the background is white! For these images we had a white seamless lit from behind to reduce any kind of lens flare.

4. Use Hi-speed flash or hi-speed sync. To really freeze water you need to have hi-speed flash (meaning the flash duration is short). You can look at the Elinchrom ELB 400 with HS heads or Action heads. The HS heads are hi-speed sync and the Action heads have a very short flash duration. I know there are other brands out there that can do this as well so start your research!

5. Plan! I've said it before and I'll say it again, Plan! Make sure you have a shot list for a project like this. You want to know what you are going to need in post production so you don't have to go back to the studio and do this huge set up more than once! Make sure you shoot WAY MORE than you think you'll need, I mean we're not shooting on film anymore :)

Alright, enough typing, let's look at the final images. Below is a simplified animation of how the file was made and the final images with the graphics from Dragon. You can also head over to their web page: www.dragonalliance.com to see it in real life :)

Until Next time...be awesome!

Dragon Alliance Final
Dragon Alliance Roadblock

Ballet meets Dia de los Muertos

My team and I just finished an incredible shoot last week and I wanted to share the results with you. We were able to shoot at a beautiful location in Colorado Springs (abandoned locations are by far my favorite type of backdrop). If you add in 3 amazing dancers, 2 very talented MUA's (Tasha Ditchman and Molly Hardee) on site working all day, assistants and lots of lighting, you get some pretty awesome stuff.

Below you'll find the BTS video (Filmed and Edited by Andrew Forrer) to give you an idea how much work goes into a shoot like this, and some of the images that we ended with.

Thanks to my incredible team and I hope this inspires you to dream big...now, go be awesome!

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Re-Banding: Hydrogen Skyline

You've heard of re-branding before...well this is kind of like that. A little white ago I sat down with the band Hydrogen Skyline (www.hydrogenskyline.com) and talked to them about creating a new image for their band. I wanted to share in this blog what came from that collaboration and a little behind the scenes at some of the composite work I did.

Before I get to the images I wanted to take a second to talk about collaboration and a couple of things to help you get started!

1. Bring something to the table - We literally sat around a table at a coffee shop when talking about this project and everyone brought their ideas to share. Don't be the person in a collaboration to show up to the table empty handed, bring ideas, bring good juju, bring something!

2. Be Flexible - Don't bring ideas that are not flexible to the table and be willing to have ideas shot down, especially to meet the needs of the client. We all think our ideas are the best ideas, it is an unfortunate truth that a lot of times they aren't...but that's why you collaborate, so if your ideas suck someone can help make them un-suck.

3. Do your homework - The other day I sat down to have a meeting with a potential client and they hadn't even looked at my website, they had just heard I was good. Not only was it insulting to me, but it was a waste of time because they didn't know what I specialized in. Before I met with the band I had looked at other band album covers, seen what was popular in their genre, and come up with ideas that would work for both of us...they had done the same. Don't be too cool for research and homework, you're clients will appreciate it!

Alright, enough tips...let's look at some pictures! Hang on for the last one it will show an animation of the composite.

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Until next time, go collaborate with someone and BE AWESOME!