It’s not a hat.

iT’S AN iDENTITY.

Hats. I’m known to wear them pretty regularly, especially a fedora, what a vibe. This colloboration with Goorin started with the idea that those of us who wear hats don’t just wear them because they’re cool (which they are! ), we wear them because it’s part of our identity…part of our human branding. We traveled all over LA to work with some of the raddest creatives in town. We wore all the hats.

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